Galen Trail (Center for the Study of Sport and Exercise), has had several articles published recently, including: Lee, D., Trail, G.T., & Anderson, D.F. (in press), “Motives and team identification of hockey spectators: Relevance to marketing ACHA hockey, International Journal of Sport Management & Marketing; & Kwon, H.H., Trail, G.T. , Lee, D. (2008), “The effects of vicarious achievement and team identification on BIRGing and CORFing in a winning vs. losing situation, Sport Marketing Quarterly, 17, 209-217.
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