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Wednesday, March 13, 2013
Professor Galen Trail, director of the Master of Sport Administration and Leadership program, published “An Analysis of Multiple Spectator Consumption Behaviors, Identification, and Future Behavioral Intentions Within the Context of a New College Football Program,” with Stephen L. Shapiro and Lynn L. Ridinger (Journal of Sport Management, 2013). In a case study of a new college football program, the authors used an identity theory framework to focus on future sport consumer behavior.
“We looked at past behavior to determine what factors sport marketers can use to capitalize on the interest generated through new athletic programs,” Trail said.
Trail, a prolific scholar, received his Ph.D. from Ohio State University and has been a consultant for professional teams, including the Arizona Diamondbacks, Philadelphia Phillies, Seattle Storm, and Baltimore Orioles, and many NCAA Division I athletic departments. He joined the faculty in the College of Arts and Sciences in 2008.
The College of Arts and Sciences, the largest college in Seattle University, offers 42 undergraduate majors, 37 minors, and 7 master’s degrees. The Master in Sport Administration and Leadership prepares students for leadership positions in the sports industry.
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The College of Arts and Sciences is the oldest undergraduate and graduate college affiliated with Seattle University, the Northwest's largest independent university. The College offers 42 undergraduate majors, 37 undergraduate minors, 7 graduate degrees, and 1 post-graduate certificate. The College of Arts and Sciences provides a solid grounding in liberal arts education along with a host of majors and minors to best fit the needs of individual students in the 21st century.
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