Albers is accredited by AACSB International - The Association to Advance Collegiate Schools of Business. As of July 2014, less than five percent of the world’s business schools and less than one third of U.S. business schools have achieved business accreditation from AACSB.
2015-2016 Undergraduate CatalogAll undergraduate courses are 5 credits, unless otherwise noted.Syllabi information is for reference only; information may not be current.
Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies. (Offered fall, winter, spring)
Prerequisites: advanced standing in the Albers School
Application of behavioral sciences to explore consumer and organizational decision-making processes. Study the information processing of consumers, the effects of environmental and behavioral influences, and the nature of organizational structure effects on buying.
Prerequisite: MKTG 3500
Business firms' methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies.
Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers.
Introduces the basic concepts and techniques used to design transportation and logistics networks, including characteristics of common carriers, rate making, warehouse function and location, traffic management, and traffic law.
This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the “marketing concept”. Because it focuses on selling oneself and one’s ideas the course is appropriate for all majors. Multiple teaching and learning techniques are used - lecture, discussion, considerable student work, both individual and small group work, case studies and speakers.
This course covers management of the sales component of a firm’s marketing program. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firm’s strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance.
This course provides a practical introduction to the field of Marketing 2.0 – word of mouth, social media, and mobile device marketing as well as an overview of their strategic role in overall marketing management. Recent developments in blogging, consumer-generated content, viral messaging, and such social media tools as YouTube, Twitter, LinkedIn, Facebook have fundamentally changed the relationship between marketers and consumers. Students will learn how to use these tools to operationalize marketing principles. The course includes hands-on projects to develop a word of mouse campaign and live blogging experience.
Purpose, methods, and techniques of marketing research.
Prerequisites: ECON 3100, MKTG 3500
This course applies the marketing skills and concepts from earlier courses and is intended as a marketing “capstone”. The course typically is based around a “real world” project, done on a consulting basis with a local firm. Ideally, students have had all or most of their marketing electives prior to taking 4520. Permission from the instructor is required.
Prerequisites: MKTG 3500, ACCT 2310, MKTG 3510, MKTG 4510 (one of MKTG 3510 and MKTG 4510 may be taken in the same quarter as MKTG 4520).
Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year.
Prerequisite: MKTG 3500
This course explores the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics may vary but typically include materialism, energy and the environment, consumer privacy, sustainable business. Controversial products (tobacco, alcohol, guns, etc), and specific issues related to product, price promotion, and distribution. Classroom activities consist of discussion, case analyses, and guest speaker presentations. The course includes a service learning project.
A dramatic new form of marketing is emerging. Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, guerilla marketing , and others. Each reflects an alternative approach to conventional marketing. This course represents an attempt to bring together these perspectives by providing an integrative framework called "entrepreneurial marketing." The course addresses issues of leveraging resources, creative and innovative marketing tactics, and other issues to help make new firms competitive.
Prerequisite MKTG 3500, or the equivalent.
See administrative office for prerequisites and course descriptions. (2 - 5 credits)
The study of international marketing in the context of a foreign country. Course will include travel to the country to observe activities and conditions and to meet with representatives of businesses and other institutions. Location of tour can vary. Check with the department for details.
(0 - 5 credits)
For more about internships, visit the Placement Center
(1 - 5 credits)