Albers School of Business and Economics


Michael Busby

Handset Portfolio Strategy & Strategic Partnerships

Company Description

T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play. Around the country, our Personal Coverage Check gives customers a clear picture of their local coverage. Number of Employees: 42,000 Ownership: T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX:DTEGY). Deutsche Telekom is one of the largest telecommunications companies in the World, with nearly 130 million customers worldwide.

Job Description

As Strategic Planning Manager, I am responsible for setting and driving T-Mobile’s handset device portfolio (~ $6.0 billion annually) and roadmap to maximize value creation and to meet consumer’s needs across multiple channels and segments. Working broadly across the organization, I partner with senior leaders and product categories to align business objectives with the overall corporate strategy.

Employment History

Nike, Inc., 1996-2002: Served in various product management leadership roles with the apparel and footwear marketing organizations. PlayStream, 2004-2005: Served as Brand Marketing Manger and GM for startup streaming media company. WaMu & JP Morgan Chase, 2005-2009: Served as Senior Brand Strategist driving brand communications and creative as well as managing the integration of WaMu's product and store portfolio into Chase. T-Mobile, 2010-Present: Serve as Strategic Planning Manager, Handset Marketing. Manage overall strategy development and execution. Develop primary research to align and inform strategies


BA Whitman College
MBA Seattle University

When and where do you hold meetings with your students?

T-Mobile office during business hours between 8-5pm