Albers School of Business and Economics
Mentor Program

Access the Mentor List in Excel to sort mentors by industry or company 
(updated every Friday until the Mentor Fair).

Peter Guyer

President
Athena Marketing International

Company Description

AMI markets and sells U.S. food & beverage manufacturer’s products to a network of international importers, distributors, retailers and other buyers. Our services allow U.S. food & beverage manufacturers to reduce costs, improve profitability and achieve a higher success rate selling their products in global markets. We develop our clients’ brands globally by conducting strategic business planning, increasing sales, meeting the needs of international buyers, and conforming to local import regulations. At AMI, our goal is to assist in building profitable, sustainable brands for U.S. food and beverage manufacturers while providing international importers, distributors and retailers with unique U.S. products. We are team of professionals who have spent their careers in senior positions within the food, beverage and related products industries. We work closely with CEOs, business owners, and senior executives of our food & beverage client companies to expand their businesses, reduce expenses, increase profits and develop a long-term sustainable global business platform. Our knowledge and experience make us uniquely qualified to achieve this objective for our clients. Our passion, strategic vision and results distinguish us from traditional sales brokers and export management companies. 

Job Description

President

Employment History

Prior to founding Athena Marketing International (AMI), Mr. Guyer was an expatriate executive for Nestle S.A., the world's largest food and beverage marketer, based in Switzerland. His most recent position was Vice President, Business Development in North America, with Profit & Loss responsibility for an $80 million business producing Roast & Ground coffee, soluble coffee, tea, hot chocolate, coffee creamers, bottled water and flavored beverages. The business had a coffee production facility manufacturing about 15,000 tons of Roast & Ground coffee annually.

Prior to that he was General Manager, Foodservices Business Unit of Nestle in Europe, with P&L responsibility for a $30 million business selling food and beverages across multiple trade channels. Prior to that Mr. Guyer was Sales & Marketing Manager in the foodservices category for Nestle in Asia, with P&L responsibility for a business exceeding $100 million. He began his career at Nestle as Export Manager for Nestle USA, managing U.S. exports to 18 Asia/Pacific countries.

In his 11 years at Nestle S.A., Mr. Guyer specialized in developming and marketing a range of specialty food and beverage products in both the retail and foodservices channels. He opened markets in Asia with Nestle Crunch, Butterfinger, Baby Ruth, Kit Kat and other leading chocolate brands. He has also had experience with ethnic food (Buitoni pasta and sauces, Que Bueno! Mexican sauces), frozen food (Stouffer's, Lean Cuisine frozen entrees), and other gourmet food items.  

Education

Mr. Guyer holds an M.B.A. degree in International Business from the University of Southern California (USC) in Los Angeles, and a B.A. degree from Pomona College in Caremont, California. He has performed management research in Japan for the IBM Advanced Research Institute, and was awarded a Rotary International Fellowship to Japan.

Mentoring Objectives & Scope

1. Entrepreneurship 2. Emerging Markets (China, India, Brazil, etc.) 3. International Trade 4. Market Entry 5. CPG Product/Brand Management

When and where do you hold meetings with your students?

As needed by the student(s). In our offices in downtown Seattle.