Albers School of Business and Economics
Mentor Program

Peter Guyer

Chief Executive Officer
toosum Healthy Foods

Company Description

toosum is for people around the world looking for a nutritious snack, toosum offers simple GLOBAL GOODNESS you can have on the go, everyday, created from authentic ingredients sourced globally, so you get a snack that tastes great and leaves you feeling good.

toosum, from the old English work "toothsome", means temptingly tasty and delicious.  toosum seeks out the best-tasting all-natural ingredients from around the planet and brings them to people everywhere.

Job Description

Chief Executive Officer

Employment History

Prior to his current position, Peter was the President of Athena Marketing International.  Prior to founding Athena Marketing International (AMI), Mr. Guyer was an expatriate executive for Nestle S.A., the world's largest food and beverage marketer, based in Switzerland. His most recent position was Vice President, Business Development in North America, with Profit & Loss responsibility for an $80 million business producing Roast & Ground coffee, soluble coffee, tea, hot chocolate, coffee creamers, bottled water and flavored beverages. The business had a coffee production facility manufacturing about 15,000 tons of Roast & Ground coffee annually.

Prior to that he was General Manager, Foodservices Business Unit of Nestle in Europe, with P&L responsibility for a $30 million business selling food and beverages across multiple trade channels. Prior to that Mr. Guyer was Sales & Marketing Manager in the foodservices category for Nestle in Asia, with P&L responsibility for a business exceeding $100 million. He began his career at Nestle as Export Manager for Nestle USA, managing U.S. exports to 18 Asia/Pacific countries.

In his 11 years at Nestle S.A., Mr. Guyer specialized in developming and marketing a range of specialty food and beverage products in both the retail and foodservices channels. He opened markets in Asia with Nestle Crunch, Butterfinger, Baby Ruth, Kit Kat and other leading chocolate brands. He has also had experience with ethnic food (Buitoni pasta and sauces, Que Bueno! Mexican sauces), frozen food (Stouffer's, Lean Cuisine frozen entrees), and other gourmet food items.  

Education

MBA - University of California

BA - Pomona College

Mentoring Objectives & Scope

1. Entrepreneurship
2. Emerging Markets (China, India, Brazil, etc.)
3. International Trade
4. Market Entry
5. CPG Product/Brand Management

When and where do you hold meetings with your students?

As needed by the student(s). In our offices in Seattle.