Albers School of Business and Economics


Peter Guyer

Founder & CEO
Toosum Healthy Foods

Company Description

Most "healthy" snack bars are nothing but candy bars wrapped in feel-good packaging. We thought you deserved a whole lot better.

Each 100-calorie gluten-free oatmeal bar is crafted from nature's most delicious ingredients, is low in sugar and contains absolutely no fake stuff.

We crafted these super-tasty, totally satisfying bars made with nothing but nature's best, including gluten-free rolled oats, ripe fruit, and chia seeds for added superfood goodness. And though they're low in sugar, every bar is just as delicious as the fresh ingredients we lovingly craft them with.

Job Description

Chief Executive Officer

Employment History

Prior to his current position, Peter was the President of Athena Marketing International.  Prior to founding Athena Marketing International (AMI), Mr. Guyer was an expatriate executive for Nestle S.A., the world's largest food and beverage marketer, based in Switzerland. His most recent position was Vice President, Business Development in North America, with Profit & Loss responsibility for an $80 million business producing Roast & Ground coffee, soluble coffee, tea, hot chocolate, coffee creamers, bottled water and flavored beverages. The business had a coffee production facility manufacturing about 15,000 tons of Roast & Ground coffee annually.

Prior to that he was General Manager, Foodservices Business Unit of Nestle in Europe, with P&L responsibility for a $30 million business selling food and beverages across multiple trade channels. Prior to that Mr. Guyer was Sales & Marketing Manager in the foodservices category for Nestle in Asia, with P&L responsibility for a business exceeding $100 million. He began his career at Nestle as Export Manager for Nestle USA, managing U.S. exports to 18 Asia/Pacific countries.

In his 11 years at Nestle S.A., Mr. Guyer specialized in developming and marketing a range of specialty food and beverage products in both the retail and foodservices channels. He opened markets in Asia with Nestle Crunch, Butterfinger, Baby Ruth, Kit Kat and other leading chocolate brands. He has also had experience with ethnic food (Buitoni pasta and sauces, Que Bueno! Mexican sauces), frozen food (Stouffer's, Lean Cuisine frozen entrees), and other gourmet food items.  


MBA - University of California

BA - Pomona College

Mentoring Objectives & Scope

1. Entrepreneurship
2. Emerging Markets (China, India, Brazil, etc.)
3. International Trade
4. Market Entry
5. CPG Product/Brand Management

When and where do you hold meetings with your students?

As needed by the student(s). In our offices in Seattle.

Additional Information

We have several projects we can entertain, and are also seeking interns and part-time/full-time employees to help us with our growing company.