REI is an outdoor sporting goods consumer co-op with 127 stores across the United States, Website and Direct Sales channel producing annual revenues of $1.8 Billion. Our mission is to inspire, educate and outfit for a lifetime of outdoor adventure.
Responsible for developing new revenue streams through electronic mediums (e.g. Internet and mobile devices). Work across the company to build broad understanding and support for emerging consumer trends in the market place and the impact customer adoption will have on the company.
REI 1999-current: eCommerce, Marketing, Merchandising
Eddie Bauer 1992-1999: Product Development and Merchandise Planning
The Bon Marche 1987-1992: Merchandise Buying and Planning
LinkedIn Profile: http://www.linkedin.com/in/michelleeten
B.A. Fashion Marketing, Western Washington University
MBA, Seattle University
BECU, Board of Directors
When and where do you hold meetings with your students?
At REI Headquarters in Kent during business hours.