Strategy and Planning • E-commerce/Multi-channel strategic planning • E-commerce business & operational planning • Organizational design • Merchandise assortment planning & development • Brand and direct marketing planning & development Site Experience and Optimization • Website and customer experience reviews • Competitive audits • Site metrics analysis • Site improvement roadmaps • Site redesign planning & implementation Partner Selection • Vendor evaluation, RFP and vendor selection • Web marketing/design agency review & selection Speaking, Events, & Education • Presentations and speaking engagements • Classes, workshops and e-commerce educational materials • Industry insights, white papers and briefs • Meeting facilitation
Sally McKenzie is a retail and online industry veteran with over 20 years of leadership success spanning brick & mortar, catalog and e-commerce channels. Her extensive experience covers merchandising, marketing, product development, web site operations and strategic planning functions.
After beginning her career as a merchandise buyer for several brick and mortar retailers, Sally built an extensive 12 year career at Eddie Bauer, serving last as the company's Vice President of E-commerce. In this role, she was responsible for the strategic direction, growth initiatives and all operational aspects of Eddie Bauer's industry leading apparel web site. During her tenure, she was twice honored with the company's "Best of Bauer" award for innovation and profitable performance.
She then moved to the social networking space at Classmates.com , first serving as Vice President of Merchandising for New Business, then moving to Senior Vice President, Marketing and Strategic Planning, where she was responsible for brand positioning, customer acquisition and retention, customer care, and site design.
Following Classmates, Sally moved to Expedia, where she first served at Sr. Vice President of Merchandising and Retail Operations, and later as Sr. Vice President and General Manager of Expedia.com, with P&L accountability for the company's $9 billion online business.
LinkedIn Profile: http://www.linkedin.com/in/sallymckenzie
Sally holds a Bachelor of Arts degree from Washington College in Chestertown, Maryland and has served on advisory boards for Shop.org, Digitrends Magazine, The University of Washington E-Business Consortium and Internet Retailer Magazine.
When and where do you hold meetings with your students?
Weekday afternoons/evenings close to Seattle U Campus