Albers School of Business and Economics
Mentor Program

Dennis Hinton

Writer

Company Description

Writer

Employment History

Denny Hinton has spent nearly 40 years in the advertising agency business in Seattle.10 years as a writer and creative supervisor at Cole & Weber.24 years as president, creative director, and writer at Hinton and Steel, Inc.5 years as partner, creative director and writer at Eastham Hinton and Simpson.

Philosophy:
Denny believes that it is the responsibility of the advertising agency to:
1. Find the essence of the company, product or service
2. Communicate that essence in a memorable, provocative way so that people will do something.

Everything You Need to Know About Denny Hinton, Writer:

ALASKA AIRLINES--NOBODY KNOWS ALASKA LIKE ALASKA KNOWS ALASKA

APA ENGINEERED WOOD ASSOCIATION--WOULD YOU RATHER BE RICH, FAMOUS OR BUILT?

CLEARWATER CASINO--GET AWAY AND PLAY

DARIGOLD--PUT ON A REAL SPREAD

GRAHAM & DUNN--BIG LAW FIRM EXPERIENCE WITHOUT THE BIG LAW FIRM EXPERIENCE

HIGHLINE HOSPITAL--DOWNTOWN MEDICINE. HOMETOWN HEART.

JUNIOR ACHIEVEMENT--TEACH THEM WELL AND THEY WILL LEAD THE WAY

KING FM--THE ART OF GIVING BACK

MEDIC ONE FOUNDATION--WHEN YOU HAVE SIX MINUTES TO LIVE OR DIE

PUGET POWER--IT'S OUR JOB TO KEEP THE LIGHTS ON

NORTH PACIFIC BANK--THE BUSINESS BANK

SEATTLE AQUARIUM--WHAT'S BENEATH THE SURFACE

SEATTLE UNIVERSITY--CONNECTING THE MIND TO WHAT MATTERS

SHERATON--ARE YOU FREE SATURDAY NIGHT? WE ARE

WESTIN--STAY OVERNIGHT AT OUR RESTAURANTS

WESTOURS--ALASKA'S MOST EXPERIENCED GUIDE

WESTERN WASHINGTON FAIR--DO THE PUYALLUP*

WOOD PROMOTION NETWORK--WE'RE NOT OUT OF THE WOODS

*In 2012, the original "Do The Puyallup" commercial (Dancing Animals, 1976) was voted the second-best commercial in the history of Seattle television. The competition was co-sponsered by Marketing Northwest Magazine.

Mentoring Objectives & Scope

Talk about things you don't learn in school. Students set the agenda for each meeting.

When and where do you hold meetings with your students?

One 2-hour session per month / C-P Coffee, West Seattle