Denny Hinton has spent nearly 40 years in the advertising agency business in Seattle.10 years as a writer and creative supervisor at Cole & Weber.24 years as president, creative director, and writer at Hinton and Steel, Inc.5 years as partner, creative director and writer at Eastham Hinton and Simpson.
Denny believes that it is the responsibility of the advertising agency to:
1. Find the essence of the company, product or service
2. Communicate that essence in a memorable, provocative way so that people will do something.
For examples, see Everything You Need to Know About Denny Hinton, Writer
Everything You Need to Know About Denny Hinton, Writer:
ALASKA AIRLINES--NOBODY KNOWS ALASKA LIKE ALASKA KNOWS ALASKA
APA ENGINEERED WOOD ASSOCIATION--WOULD YOU RATHER BE RICH, FAMOUS OR BUILT?
CLEARWATER CASINO--GET AWAY AND PLAY
DARIGOLD--PUT ON A REAL SPREAD
GRAHAM & DUNN--BIG LAW FIRM EXPERIENCE WITHOUT THE BIG LAW FIRM EXPERIENCE
HIGHLINE HOSPITAL--DOWNTOWN MEDICINE. HOMETOWN HEART.
JUNIOR ACHIEVEMENT--TEACH THEM WELL AND THEY WILL LEAD THE WAY
KING FM--THE ART OF GIVING BACK
MEDIC ONE FOUNDATION--WHEN YOU HAVE SIX MINUTES TO LIVE OR DIE
PUGET POWER--IT'S OUR JOB TO KEEP THE LIGHTS ON
NORTH PACIFIC BANK--THE BUSINESS BANK
SEATTLE AQUARIUM--WHAT'S BENEATH THE SURFACE
SEATTLE UNIVERSITY--CONNECTING THE MIND TO WHAT MATTERS
SHERATON--ARE YOU FREE SATURDAY NIGHT? WE ARE
WESTIN--STAY OVERNIGHT AT OUR RESTAURANTS
WESTOURS--ALASKA'S MOST EXPERIENCED GUIDE
WESTERN WASHINGTON FAIR--DO THE PUYALLUP*
WOOD PROMOTION NETWORK--WE'RE NOT OUT OF THE WOODS
*In 2012, the original "Do The Puyallup" commercial (Dancing Animals, 1976) was voted the second-best commercial in the history of Seattle television. The competition was co-sponsered by Marketing Northwest Magazine.
When and where do you hold meetings with your students?
One 2-hour session per month / C-P Coffee, West Seattle