Certificate in Marketing

 Starts summer 2013.

This certificate will allow students to gain specialized knowledge in Marketing, to further their professional formation so that they can more easily take on leadership roles in their chosen professions. The Graduate Certificate in Marketing will provide the context for professional roles that marketing plays in serving the greater community.

Admission Requirements

Applicants must have:

a. Minimum of an undergraduate degree from an accredited institution
b. Minimum 2 years of full time work experience
c. If a non-business undergraduate degree or graduate degree, a competitive GMAT score

Course Requirements

Note: For students enrolled in the Professional MBA program, MBA 517 is not considered a required course for this certificate. Therefore, in addition to MKTG 552 and 559, you must take three electives from the list below to complete the certificate.

Course Descriptions: MBA, Marketing 

Required courses  (9 credits) Credits
MBA 517: Marketing Strategy  3
MKTG 552: Marketing Research 3
MKTG 559: Brand Management  3

 

2 elective courses (6  credits) from the following specified list Credits
MKTG 540: Personal Selling 3
MKTG 553: New Product Development 3
MKTG 554: Topics in International Marketing 3
MKTG 555: Promotion Management 3
MKTG 558: Sales Management 3
MKTG 560: Marketing and Social Issues 3
MKTG 561: New Venture Marketing 3
MKTG 563: Social Media Marketing 3

 

Next Steps

  • You need to apply for the certificate program as a regular student via our application page: http://www.seattleu.edu/albers/gradadmissions/
  • Once you are accepted, you may start any term (fall, winter, spring or summer).
  • You can find schedules of classes on on our website at: http://www.seattleu.edu/albers/gradresources/  
  • Length of program depends on when classes are being offered and how many you wish to take per term.
  • Cost is $778 per credit plus fees. (Certificate requirement: 15 credits.)

For more information, contact Jeff Millard at millardj@seattleu.edu.