Yantao Wang PhD
PhD, Marketing, Northwestern University
MA, Statistics & Sociology, University of Chicago
MKTG 350 - Spring 2013
Yantao Wang received her PhD in Marketing from the Kellogg School of Management at Northwestern University in 2102. At Albers, Dr. Wang teaches Introduction to Marketing. Her research interests include multi-channel retailing, social influence on consumer behavior, and using econometric models to explain consumer decisions in general. She has been published in Marketing Science and the American Journal of Sociology. Prior to pursuing an academic career in marketing, she worked as an analytics manager at Symphony IRI and the Nielsen Company.