Albers School of Business and Economics
Faculty and Staff

Molly Seaverns, MIM

  • Molly Seaverns
    Master of International Management, American Graduate School of International Business
    BA, Diplomacy and World Affairs, Occidental College
    Lecturer

    Teaching Areas

    • Marketing Strategy

    Syllabus

    Personal Bio

    Molly Seaverns approaches market strategy from a decidedly international perspective. She brings over twenty years of experience in developing strategic communications, marketing programs and distribution relationships for the global technology and telecommunications markets.

    Founder of Natural Affinity, a strategic marketing firm Ms. Seaverns works with emerging and established companies, delivering pragmatic guidance, compelling communications and marketing programs. She helps clients identify and adapt to market realities, such as aligning marketing practices to incorporate the expanding role of technology, responding to new competitive challenges, and refining their audience focus.

    In addition to consulting with American firms looking to expand into international markets, she provides market and distribution research to international firms looking to expand their North American sales.

    Prior to developing her consulting practice, Ms. Seaverns was the Manager of International Sales and Operations for Attachmate Corporation and the International Product Marketing Manager for Interleaf, Inc. of Cambridge, MA. In these roles, Ms. Seaverns managed all aspects of the marketing mix, from defining product requirements, to pricing, promotion and distribution. During her tenure she helped raise the contribution of international sales to 30% of each business respectively.

    Molly Seaverns organized international business forums for the Washington Software Industry Association, and has been a frequent speaker on international marketing and channel issues at local industry events. Ms. Seaverns served as an instructor in the International Business Certificate program at North Seattle Community College, and taught International Business at Bellevue College.