Albers School of Business and Economics
Faculty and Staff

Mathew Isaac, PhD

  • Mathew Isaac, PhD
    PhD, Marketing, Kellogg School of Management, Northwestern University
    MBA, Finance and Strategic Management, Booth School of Business, University of Chicago
    BA, Biological Sciences, University of Chicago
    Assistant Professor, Marketing
    Phone: 206-296-5738
    Building/Room: Pigott 401

    Teaching Areas

    • Marketing Management
    • Brand Management
    • Sales Force Management
    • Consumer Behavior

    Syllabus

    Personal Bio

    Mathew Isaac obtained his PhD in Marketing from the Kellogg School of Management at Northwestern University in 2010. Subsequently, Dr. Isaac served as a post-doctoral research fellow at Kellogg, where he also taught the MBA course in Sales Force Management. At Albers, Dr. Isaac teaches Introduction to Marketing, Sales Management, Brand Management, and Marketing Strategy to undergraduates and MBA students. His research, which has been published in the Journal of Consumer Research and the Journal of Marketing and featured by the Harvard Business Review, Time, Forbes, Women's Health, and Men's Health, focuses primarily on consumer judgment and decision-making, specifically examining how contextual and motivational factors influence product evaluations and purchase intentions. Prior to entering academia, Dr. Isaac advised media, healthcare, and private equity clients as a Consultant and Manager for Bain & Company and ZS Associates.