Albers School of Business and Economics
Faculty and Staff

Joseph Barnes, MA

  • Joseph Barnes
    Masters, California State University, Hayward
    Bachelor's, California State University, Sacramento
    Lecturer, Marketing
    Phone: 206-296-4399

    Teaching Areas

    • Marketing
    • Social & Digital Media
    • Business Communications
    • Introduction to BUsiness

    Syllabus

    Personal Bio

    Joe Barnes is a highly sought-after digital media marketing strategist, conference speaker and trainer. He consults on major media, social/digital media, strategic communications, public relations, and marketing initiatives. His clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands. As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism. He’s an educator at the Albers School of Business and Economics Seattle University and the IMC Graduate Program at the Perley Isaac Reed School of Journalism West Virginia University; he has an MA Degree; is quoted in two books; is on several boards; and is a certified Leadership Trainer.