Albers School of Business and Economics
Faculty and Staff

Carl Obermiller, PhD

  • Carl Obermiller, PhD
    PhD, Marketing, Ohio State University
    BA, English, Purdue University
    Chair, Dept. of Marketing
    Professor, Marketing
    Phone: 206-296-5746
    Building/Room: Pigott 511

    Teaching Areas

    • Buyer Behavior
    • Consumer Responses to Advertising
    • Consumer Responses to Price
    • Marketing and Sustainable Business
    • Marketing Ethics
    • Marketing Metrics

    Syllabus

    Personal Bio

    Carl Obermiller teaches Marketing Principles, Marketing and Social Issues, Marketing Metrics, and Buyer Behavior. Publications include Journal of Consumer Behavior, Journal of Marketing Research, Journal of Advertising, Journal of Consumer Psychology, Marketing Letters, Psychology and Marketing and others. Hobbies: tennis, biking, books, films, and refurbishing 17th century Georgian troikas.