Posted by Huiqiang Zhao on
Monday, October 25, 2010
This quarter I registered for a marketing class called New Venture Marketing taught by Dr. Peter Raven. Dr. Raven is director of International Business Programs at Seattle University. He has an industry background in Food Science and teaches international marketing and consulting courses. Dr. Raven was recognized with the President’s "E" Award for the Global Business EDGE program at Seattle University.
Like most of the upper level marketing classes, we are required to do several group projects and individual projects in MKTG 561. During class, Peter actively incorporates marketing concepts with real business cases and his experiences. In addition, Peter has a good sense of humor. I think this is good for the students because they can relax and be more willing to participate in discussion. In addition to class discussion, students need to analyze the current articles about new ventures from different sources including newspapers and business magazines. More importantly, three of my classmates and I will develop a marketing plan for a local non-profit organization. I think this is quite meaningful because we can apply what we learn in class and use the knowledge to help people in our community. It is a win-win situation.
It has been a lot of learning and fun. I highly recommend this class to anyone who is interested in knowing more about the role of marketing in entrepreneurial ventures, and the role of entrepreneurship in marketing efforts of all firms in such a rapidly changing business environment. In fact, this class is one of the many electives that students have to choose from because it teaches you a lot of essential skills to be a successful entrepreneurial marketer.
Written by Derek Zhao, Email: firstname.lastname@example.org