Thursday, February 06, 2014
2nd 2014, was one of the happiest days of my life. My beloved
Seahawks, the professional football team for the city of Seattle, won the Super
Bowl for the first time in franchise history. The game was heavily one-sided.
This made the game quite entertaining for a huge fan like myself, but not so
much for the casual football fan (or a football fan whose allegiance so
happened to not fall with the Seattle Seahawks or Denver Broncos). However, the
Super Bowl is a time when many companies invest millions of dollars for
commercial advertisements to be aired during the Super Bowl. These commercials
tend to be creative, funny, heart-warming, and just down right entertaining.
With this in mind, at least the casual viewer would have something to enjoy
during the Super Bowl blowout right? The answer is unfortunately no. No they
Since starting my marketing course
in the Bridge Program at Seattle University, I have found myself analyzing T.V.
commercials more than I ever thought I would. The Super Bowl was no different.
In between my excessively joyous screams and running around in excitement when
the Super Bowl was airing (the Seahawks could not be stopped, it was great), I
encouraged the twenty other people I viewed the game with to quiet down during
the commercials. Though rowdy and excited, it was easy to quiet everyone down
as everyone knew these commercials are (usually) quite special. They were
disappointing to say the least. While analyzing the commercials, I had a hard
time identifying many of their target markets and, for the most part, came to
the conclusion that the majority of the companies only created a commercial to
get brand recognition (or so it seemed). This, however, proved to be a
strategic and very smart decision.
The Seattle Seahawks versus the Denver
Broncos ended up being the most watched television program in the history of
television programming. The single fact that millions upon millions of people
were exposed to your brand and/or product in a commercial that will get
criticized by a small percentage of people who hold high expectations for Super
Bowl commercials (i.e. myself), while others will simply not care and buy the
product anyway because of the commercial alone is genius. So while I found
myself criticizing a large handful of the commercials while they occurred, I
found myself giving a tip-of-the-cap to the marketing teams the very next day.
Something I would not have thought about had I not been pursuing my MBA.
With that said, my studies thus far
in the program have been remarkable. I cannot attest enough to the fabulous
professors in the Albers School of Business and Economics and how well they
teach my classmates and me. I feel my
curriculum is as applicable as it’s ever been and I love finding new ways of
applying what I have learned.
I would also like to end on this
note; if you are interested in applying to the Bridge Program at Seattle
University and are not from the Seattle area, please know that Seattle is an
amazing city. It’s not very often that a city rallies around one team as much
as Seattle has with the Seahawks. Everywhere you looked there seemed to be
Seahawks’ colors and “Twelfth Man” flags waving. It was quite the spectacle.
And if you’re not a sports fan at all, that is okay; Seattle is still a place
for you. The people are friendly; the weather is beautiful on days when it
doesn’t rain (and just to note, it doesn’t rain as much as people say it does);
there are thousands of companies located in the area; and, lastly, it is one of
the leading cities in knowledge and innovation. These reasons and many others
amplify the richness that comes from a degree program such as the Bridge MBA. I
couldn’t ask for a better city to call home.
By: Roger Pierce, 2014 Bridge MBA candidate