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India Study Tour 2009
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Friday, September 25, 2009  I know I told everyone that I wouldn't have any group withdrawal, but
that's not true. The first day, I kept looking around, waiting for
someone I knew to appear, but it was just back to the same old daily
grind.
I also got sick on the flight back. I am quite thankful I
avoided any sort of colds, flu, serious stomach ailment, or fractured
bones while in India (unlike some folks...), but now I get to pay for
it.
I find myself feeling as though I understand India much
more, and yet it's almost as opaque as it ever was. While I think I was
one of the few people on the tour who know what the Gupta period was
when our guide told us about it in the Elephanta Caves, Indian culture
is still far more difficult for me to comprehend than European culture,
for example, which I spent years studying, along with European
languages. I feel almost at home in Europe, based on my knowledge of
the culture, the history, the language, the wars, the customs. I
honestly do not understand how someone could do business or live for
any length of time in India without making the effort to learn at least
some of that, but I'm sure many do.
I once read that a culture
without history is an amnesiac culture. Thus, history and culture shape
the way that a people describe and feel about themselves and their
place in the world. If one doesn't know, understand or appreciate that
history and culture, how could they possibly hope to interact with or
do business from someone of that culture? I feel like this trip has
helped me fill in the gaps to some extent, and has made me more
respectful and appreciative of Indian culture and where Indians are
coming from as people.
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Friday, September 25, 2009   Last
night, I completed the rest of my shopping and we had our Farewell to
India! party. At which Indian food was served... I just can't win. I
keep telling people that I don't hate red curry... red curry hates me.
All
of us had to wear some Indian item that we had bought while in India.
Most people just bought a simple long tunic or something pretty laid
back, but a few of the ladies went all out and bought saris, and Sarah
bought the most hilarious hat ever. I also find it highly amusing that
Vikas, one of our resident Indians, had to rush out in a hurry to buy
"something Indian" because he didn't have anything for the farewell
party.
This morning is a lazy morning, as some of us are
definitely slower after having fun the night before, and some of us
elected to get henna, and some went shopping for one final time. I
don't think anyone is looking forward to the 36+ hour trip back home,
but it will be nice to get back onto a normal, crazy spice free diet.
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Friday, September 25, 2009  Today, we visited GE Healthcare, our last company visit here in India.
During the presentation, I have to admit I was shocked at what was
developed here in India, both in the complexity of the item being made,
and the size and breadth of the GE campus in Bangalore. The office we
were in was actually incomplete, the whole campus having been conceived
under Jack Welch, which gives you an idea of how long this construction
of the campus project has been going.
I really enjoyed the part
of the lecture where we learned that items being developed and intended
for rural India - which in general has no electricity or running water
- are being snapped up like hotcakes by people in rural India and
around the globe, because they run either on batteries, or using no
running or electricity. For example, the water purification system runs
on reverse osmosis, making it the most eco-friendly product possible. I
am reminded of the Lowe Lintas presentation, in which the second
presenter said that India is one of the greenest countries on earth per
capita almost by accident, due to how many people are simply too poor
to afford pesticides, use fossil fuels, or electricity. I am interested
to see in the future if India can use this opportunity to simply leap
frog the developmental pattern of the West and skip traditional forms
of infrastructure and energy usage altogether.
According to the CIA,
Indians make, per capita, $2900/year. Divide that out, that's $7.95/day
on average. As some people make quite a lot of money, that would mean
that there are a lot of people making less than that. US per capita
income? $46,900, or $128.50. Of course, these are straight per capita
numbers, meaning that the wealthiest people in both countries skew the
results, but I think that sometimes our complaints seem a lot more
trivial when compared to some of the people we've seen here.
One
last item of note at the GE company visit - the preemie baby warmer
sold in India and other parts of the world meet US regulations, but it
isn't sold in the US. Rather, a much more expensive version with lots
of bells and whistles is sold in the US - at a much higher cost, of
course. And we wonder why our healthcare costs so much.
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Friday, September 25, 2009  Tonight, I met my colleague from Amazon here in Bangalore, Sangeetha.
For the first time since I have been here, I paid a fair price for the
items I wanted to buy. Juliet, my roommate also came with us. We went
out for some dinner, and by the time we were ready to order, the smells
of the Indian food at the table next to me had turned my stomach to the
extent that I ordered a mushroom pizza.
When Sangeetha and
Juliet got their dosa (a large fried crispy crepe style bread, stuffed
in this case with potatoes and onions), Sangeetha gave me a small bite,
saying that it wasn't at all spicy. It was SPICY. I think that Indians
don't have a functional spice-o-meter, and everything that is made in
India seriously has such a huge pile of spices that even smelling the
food caused my poor stomach to start jumping from fear that I would eat
anything.
I feel like, on this penultimate full day in India,
that I have not only learned a lot about India on this trip, but also
about myself and my preconceptions of outsourcing. Everyone I've met
here has been optimistic, hopeful about the future, hardworking - some
to a fault. If I were to use only two words to describe Indians, I
would use hard-working and optimistic. From the slum SGH women, to the
Christ U MBA students, to the workers at Hero Honda, the young man at
Expeditor's with the two hours each way commute, and the managers at
Hewitt - Indians seem to have no problem with working hard, and what's
more - they seem to have a hunger for the future.
I honestly
don't think many Americans do. I think Americans realize quite well
that for the average American, this current generation will not be as
well off as the previous one, and that continued upward mobility - the
American Dream - which was always rather a pipe dream, is even more out
of the reach of ordinary Americans than it was before. I remember
teaching undergraduate history courses at the UofO, how many of my
students had been out partying most of the week and weren't prepared,
and how the Christ U MBA students put in hours of preparatory work and
competed for the opportunity to have a joint class with us. Indians
want it more. So I don't feel like many Americans can honestly
complain, when I don't think that as many Americans have put in the
kind of effort I am seeing people putting in here.
I think I am
also beginning to understand how to approach certain issues with
training and culture that I otherwise wouldn't have known how to
address. I will certainly be able to address them with more knowledge
and cultural sensitivity. I still think that Indian IT workers are
replaceable, if someone more shiny and interesting and cheaper comes
along, like the cheap bangle bracelets we bought. All that's important
is that it is a circular bracelet and it's shiny and cheap; the quality
of construction is irrelevant, and I have no concerns over the welfare
of those producing it. So one thing I do think is that while India is
seeing the benefits of global outsourcing now, I feel like they'll be
in our position in a decade or two (or less, in certain fields which
are already being outsourced to the Philippines instead), and lamenting
the loss of those jobs.
The most interesting and valuable
insight this trip has given me is that economic prosperity almost
forces gender equality. Many of our speakers were women in significant
posts in the organization, and women are dominant in call center work.
The women in the slums gained greater value in their homes because of
the value of the micro-lending program in their daily life. When the
women are empowered, child birth rates go down, education and health
spending goes up, and society in general benefits. I read an article
that in rural India, only 12-18 months after seeing shows where women
had greater equality and value in the household, women in rural India
were demanding the same for themselves. Certainly there have been
losers in the recession and during globalization in recent years - but
I would venture to say that the biggest winners in the past two decades
of globalization since the fall of communism and end of the Cold War
are women, especially poor women who basically started at the very
bottom. And I don't see that as a bad thing at all.
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Friday, September 25, 2009  I finally learned at Boeing how it works when an American company wants
to sell/do major business in India. Boeing, if it gets certain
contracts, incurs contractual counter trade obligations. So, if they
get, for example, a contract to make fighter jets, a certain percentage
of the jet (or increasing numbers of parts of the jet, or all of it)
will be made in India.
Some interesting points of note: - In 2008, India's airways sustained a loss of $2billion (compared with $9billion worldwide) -
The air freight market is so tough to get into that the big players
essentially have it sewn up in India, and trains are considered good
enough. This reminds me of the difficulties that air freight is having
in the US - people have decided that the boring old Postal Service can
get their packages delivered just fine, even if more slowly - The
India center is an R&D center - thus, if something is developed
entirely there, then it falls under Indian regulatory laws, not US law
about exporting certain sensitive information - The Boeing
representative who spoke to us was very positive about the future of
air travel in India, although I doubt that it is as rosy a picture as
he would like it to be. Right now, because of the recession, demand is
down in the US and Europe for fossil fuels, leaving more room for
growth in India and China. As soon as demand goes back up, so will
price, which makes alternatives to air travel more attractive
The
Boeing 787 is an example of global outsourcing. The floor beams are
made by Tata in India, which are then shipped to Romania to be put into
the body, which is then flown to the States to be assembled along with
all the other parts from all over the world. I think that this is an
interesting case study (as is the A-380) why outsourcing everything is
probably not the most effective and efficient solution to a problem. I
thought it was funny when one of my colleagues asked about the quality
of items arriving to be used in the airplane, and the speaker said,
"Oh, you mean how many parts get "dropped in the ocean" on the way
over?" I can understand the desire for a very lucrative deal, but it
seems like there is a lot of cost incurred when you're paying for the
same part multiple times because your outsourcer messed it up. It would
also seem to me that you would have greater difficulty monitoring the
quality controls if you have to travel to a plant to check up on them,
as I've heard that this gives them time to prepare the "visitor"
version of the plant and materials. I'm sure that outsourcing the
initial production would save money. I can't imagine building something
twice saves anyone money.
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Friday, September 25, 2009  This morning, I woke up itching like crazy due to the many bug bites
that appear to have been multiplying on my legs in the past couple of
days. As I am one of those who elected against taking nasty malaria
pills, I can only hope that I do not get the still nastier reason for
taking those pills, malaria.
Today, we have Accenture in the
morning and Boeing in the afternoon. Never say we didn't get to visit
some significant places of business while here in India - when I signed
up for the tour, I didn't even realize how much we would be doing and
seeing.
There were two significant parts of the Accenture visit
- the first was the talk given by the Managing Director of Accenture
India, Sandeep Arora, and the second was meeting the mid-level managers and speaking with them.
Sandeep's
message was that the growth of India means good things for overall
economic growth in the world, and that thinking with an attitude of
scarcity is a negative course of action whenever it is chosen. However,
I think that this attitude is quite understandable, given what I've
seen here in India. At Hewitt, Indian managers were discussing how best
to move the non-entry level positions to India after having moved
nearly all entry level positions - other than governmental support
positions which couldn't be moved - from North America. At Accenture
India, Sandeep took over a group of 15,000 employees in 2006, and in
2009, Accenture India employs 40,000 people. As an American, one who is
working in a department where more than half of the operations staff
are in India, how am I supposed to look at this as an opportunity? This
is a time of opportunity for Indians and for upper level American
managers; I do not see this as a time of opportunity for the average
American wanting to get an entry level job in HR - because those jobs
don't really exist anymore in the United States.
However, I
noticed the same problem with the person who spoke before Sandeep that
I noticed with the Christ U MBA students. One of our group asked a big
picture question, and the speaker went off on a tangent filled with
interesting data tidbits that really had nothing to do with answering
the question. I was honestly surprised to see this tendency with
someone who had so much experience at what is, after all, a global
company. My colleague asked his question three different times, with
different phrasing each time, and still got the same non-response. I
also found it interesting that this speaker was so convinced that India
will continue to be a low cost leader. It would seem from what we've
learned on the trip, that cost of living and wages in India are rising
at exponential rates. In light of this, it would seem odd to suggest
that the cost of doing business in India will remain the same without
some sort of significant change in the status quo. One final question
which was asked was regarding intellectual property laws. India has
great intellectual property laws on paper, but truly lax enforcement of
those laws, which places the onus of protection of IP upon the business
itself.
It actually seems as though this is a common story in
the Indian businesses we visited - they were all very independent in
their development - choosing generators and their own developmental
structures over reliance on existing infrastructure (because the
existing infrastructure wouldn't be able to handle the need), and
treating it as simply a by product of having to do business in India.
While that is obvious, it begs the question - can a business which must
act like a self-contained capsule actually be a cost-savings model for
the future? Or are the cost savings achieved by outsourcing to India
merely a short term window of opportunity which will be over within the
decade before companies move on to cheaper and cheaper destinations?
We did get some great book recommendations from Sandeep, however: Innovator's Dilemma, Driven and Tipping Point.
The
meeting with the mid-level manager was also very interesting. She was
surprised to see all the notes that Kyle and I had taken during the
lectures, and said that while her team used to be all entirely in the
US, now there's a whole team in India, and one contact point person in
the US who continues to lead and direct the team at the wishes of the
client. If India is ever to break the mould of just being the "go-to"
person for cheap, intelligent English speaking labor, it would seem to
be necessary that the leadership on these projects move to India,
otherwise, the entire Indian team is just as replaceable as the entire
US team was before it. Again, as an American seeing a massive recession
in the US that isn't likely to recover soon due to a lack of jobs, I
don't find any of this particularly comforting, in spite of being told
that an attitude of scarcity isn't helpful.
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Friday, September 25, 2009  When I arrived at the Taj hotel in Bangalore, I went with some of the
other students to the small cafe which also had books, magazines and
Western goodies. One of the magazines had Hrithik Roshan
on the cover... and I finally understood who my colleagues had been
stalking in Goa. Had I realized who they were stalking, I might have
joined in.
This morning, we went to Christ University to spend
the morning learning about CSA (Center for Social Action), visit a
slum, have lunch, then spend the afternoon in a joint session with the
MBA students at Christ University.
The first thing I think we
all noticed about the university is that there weren't any western
style toilets. This is fine, generally, just not entirely expected at a
university campus.
The visit to the slum was both heartening and
disheartening, simultaneously. I think I left with more positive
feelings than when I arrived, however, and noted the sheer amount of
dirt and filth all over the roads, with children running around in bare
feet in the same mud the cows and chickens and goats and dogs were
running around. It also looked as though many of the older people
squatting on the side of the road wearing cheap sandals had eye damage
and ringworm in their toenails and feet. We were visiting the slums to
see a waste reclamation project. As I understood it, women were paid to
gather waste, it was treated, then used for compost. This not only
created something useful, but it prevented the waste from polluting the
slum (in which children ran around barefoot, and ringworm appeared to
be ubiquitous).
While we were waiting with the students who came
with us outside the project building, we were taking pictures of the
kids. They were so joyful, even in their incredible surroundings that
you couldn't help but smile when you looked at them. We ended up taking
a lot of pictures and showing them in the viewfinder what the picture
looked like. I think my favorite was a little boy wearing a pink Minnie
Mouse sweatshirt (yes, sweatshirt) in the heat of the day.
 I
think by this time, I was thoroughly depressed at the thought of how
many children there were, and the conditions in which they were living.
It is do-able to help one child; even a dozen; even one hundred
children. But there had to be a few dozen just in the part of the
street where we were. I wasn't particularly excited about whatever was
coming next, because the part that we'd already gone through was such a
harsh dose of reality.
We went to the St. Sara's School to speak
with a SHG (Self Help Group) that the CSA had helped to set up and
finance. These are micro-lending groups - but the unique thing is that
they are not for the wealth of a bank or individual, but the interest
on the loans goes back to the group so that it can make more and bigger
loans. The Q&A with these women showed me how to help all those
kids - empower their mothers. It was absolutely amazing, the stories
they had to tell. One used a loan to help her husband open a welding
shop. One of them used it to open a shop, and now her husband helps the
kids get ready for school in the morning, something really unusual for
a lower-class, conservative male in India to do. Another used a loan to
lease a house instead of renting, so now she basically pays rent, with
interest, to the group, rather than to a landlord. The way they spoke,
and the animation and hope and optimism in their faces and smiles made
me realize that this - not the fancy glass buildings we'd seen plenty
of - is the future of India. More than that, it *has* to be the future
of India, or India has no future at all.
 They also brought their little children, and this little girl was just the sweetest, cutest little one I saw the whole trip.
We
had Indian food for lunch... I and a few others I noticed (I won't name
names), picked through anything with color and mostly chomped on rice
and naan. Such is the state of my poor stomach.
Our afternoon
session was a very interesting experience, and I think helped me to
understand where some of my Indian colleagues are coming from. All of
the Christ University MBA students arrived with multiple pages of notes
in hand, completely prepared and well thought-out, and some even had
charts and other articles to reference (our topics of discussion were
Shopper's Stop Group and Tata Consultancy Services). However, while one
of the guys in my group had well organized notes, my colleagues
reported that some of the members in other groups had a pile of
information, but poorly organized notes, and they couldn't track down
their information quickly, or quote it off the top of their head. The
group I was in was also unusual in that we moved to big picture
questions fairly quickly (I am convinced this is actually due to a lack
of preparation on the part of some people in our team), while other
groups reported being bogged down by the numbers.
The members of
our group (Seattle U students) who weren't as well prepared actually
asked the most salient big picture questions, while the highly prepared
Christ U MBA students had the data to support the eventual conclusions
we reached. I found this difference in styles - immediate movement to
big picture thinking vs. taking refuge in the hard data - actually
resulted in a very interesting and useful discussion which would have
been either missing significant hard data were it just the American
students and missing a generalized, big picture viewpoint were it just
the Indian students. I think this was my most useful takeaway from the
discussion with these students, and it shows the weaknesses in both
systems of education on their own. Americans often feel very
comfortable making choices and decisions with little data and gut
feeling, which can sometimes have disastrous results; while getting
bogged down in the data can end up paralyzing people in other cultures
who are more data-centric.
After we finished the scholastic
portion of our day, we were treated to a truly amazing display put on
for us by the university.There was traditional dancing and a band played for us, and achoir that sang the introductory song
- they were all really good, too. Christ U also provided us dinner...
more spicy Indian food. However, there was this amazing dry fried
chicken that was SO YUMMY, but other than that, I stuck with the rice
and naan.
In the evening, we went out to hang out with the
Christ U students somewhere along MG Road, and much fun was had by all.
Maybe it's just me... but we're packing a lot into two weeks.
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