Albers is accredited by AACSB International - The Association to Advance Collegiate Schools of Business. As of April 2011, less than five percent of the world’s business schools and less than one third of U.S. business schools have achieved business accreditation from AACSB.
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Well done! Just want to let you know that we do read everything that the dean writes :)
For a first attempt, I thought it quite good. Though I have yet to take a social media course in my MBA program, I can speak anecdotally. I find the best blogs are personal accountings. Any savvy blog consumer can sniff out the "this blog will drive traffic..." blog in a heartbeat. By virtue of its personal nature, it's also a commitment and over time, as it gets pushed one way and then another by the author and by a (hopefully) growing group of readers, it takes on a life of its own. I think the best way to ensure that the blog is successful is to ask how you feel after writing it. If it was cathartic to write, it'll likely be cathartic to read. I'm looking forward to the next installment.
Dean Phillips, Well done! Your leadership and voice set the tone for the enitre Albers community - embrace this blog and do not question for a second if it will be read or how it will be discovered. Provide compelling content - which you, SU, and Albers always do - and we, the SU community, will take care of the rest. As for the mesurement, Barb will have to figure that piece out ;).
Nice to hear what you're doing on those trips. :-) Good luck as a blogger!
I recommend you write from the heart and let us know where you want to take Albers. This blog is another channel to help us create community to realize a shared vision.